JULY/AUGUST 2009

CREATIVE ACCOUNTING

Opera

$681,929

Opera is the most multifaceted of the performing arts, integrating a group of singers, a full-size symphony orchestra, dancers, scenic elements, lighting, costumes, and props. Below is a budget for the San Francisco Opera’s production of Verdi’s Il Trovatore, opening in the 2009-10 season. It is a relatively big-budget opera, with a large cast, including seven principal performers, all of whom contract their talent by the production, rather than by the season.

Opera companies divide budgets into Core Operating Costs and Variable Costs. Core Operating Costs, including the orchestra and technical staff, remain in place all season, no matter how many operas are performed. Variable Costs are costs specific to a particular opera—the soloists, the specific scenery. The budget below reflects Il Trovatore’s share of the season’s expense for one of eight performances.

The San Francisco Opera stages between nine and eleven operas each year, in two main seasons. Scheduling and budgeting the entire season is a colossal procedure. It requires a fine balancing of repertoire, performers, an audience subscription series, donors, and a staff that can reach up to six hundred people at the season’s height.

On top of this there are also administrative costs, which include marketing, fund-raising, and operations. The company’s total budget is $62 million for the 2009-10 season. Ticket sales make up 34 percent of revenue. The rest comes from donations (58 percent) and endowment (8 percent).

This is an installment of Creative Accounting, an ongoing series that will show where the money goes in the major creative industries. Future issues will cover book publishing, television, fine art, theater, and dozens of other disciplines. Eventually the series will be collected into a single, indispensable volume, published by Believer Books.

—Chris Benz and Michael Simpson

We hope you enjoy this excerpt.

To read the full piece, please visit our store to purchase a copy of the magazine.

Christopher Benz’s most recent project was an oral history for The Rumpus.net.

Michael Simpson is CFO of the San Francisco Opera.

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